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4 Keys to Make More Profit with PPC Advertising

PPC is one of the newest and fastest ways to make your advertising and marketing dollars work. Every day more and more people are clicking on ads alongside articles, news bits, blogs, and more. Here are 4 keys to productive PPC advertising.

1. Think Targets

Productive PPC advertising begins with knowing who you want to reach. You don’t have a lot of space to write your ad, so speak directly to those you want to buy your product or service. Don’t waste even a space bar.

2. Keywords

Again keeping in mind that you have very little space to work with, plan your keywords for more productive PPC advertising. If applicable, use “instant,” “free,” or other attractants in your title--however, remember that there are some strict guidelines regarding this, which brings us to step 3.

3. Know the Rules

The most productive PPC advertising is done with rules in mind, and you need to know them. Make sure you read the rules for each company carefully before you write your ad. Otherwise you can lose your advertising privileges.

4. Choose a Good Program

Yahoo, Google, and MSN are the top three PPC ad providers, and you should make sure your ad fits within their guidelines. Understand their categories, services in general, etc., to make the most of your PPC publishing dollar. If they’re too expensive, you can always try Kanoodle and FindWhat, both good secondary PPC outlets.

Using these keys will help you as you plan your ad campaign.

Do you want to learn more about how I do it? Secrets of Article Marketing

Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.

Source: www.articledashboard.com