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How Important Is Pay Per Click To Your Advertising Portfolio?

If you've been advertising on the Internet for very long, you should know by now that the name of the game is getting quality traffic and converting it. One of the best ways to get traffic on on a consistent basis, that is targeted, is by using pay per click advertising. Pay per click advertising is simply a system where consumers click on your ads trying to either find the merchandise that they're looking for, service that they need provided or question that they need answered.

The pay per click ads, or what is known as "sponsored search", are located on the right-hand side of the free listings in the search engines. Sometimes there may also be pay per click ads above the free ads, but not always. This depends on the amount of searches that the particular keyword phrase receives.

Pay per click works like this; you only pay when someone actually clicks on your ad, not when someone sees it. The amount of impressions when doing standard pay per click click advertising doesn't matter, it is only the amount of clicks that you get on your ads.

The most popular pay per click search engine is Google Adwords. Google came out of nowhere in 2002 and overnight became the most effective pay per click search engine by far. Some people make their entire living by using Google Adwords. The reason that Google Adwords is so effective is because of their system where the most "relevant" ads are displayed over ads that may bid more, but are not as targeted. This allows individuals and "mom and pop" companies to compete with major corporations for business. This is the American way and I personally love it! Yahoo Search Marketing and MSN AdCenter have now followed Google's method.

I highly recommend that you include a per click advertising campaign, specifically Google Adwords as part of your advertising campaign.

Do The Terms "SEO" And "Pay Per Click" Have You Confused? Find Out Important Things That You MUST Know About These Topics And More By Going Right Now To PayPerClickFirm.net or by clicking on Google Pay Per Click . Joe Stewart is a Webmaster and Internet Marketer That Uses Pay Per Click Advertising And Search Engine Optimization To Advertise Online.

Source: www.isnare.com