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What Is The Google Slap And How Does It Affect You

If you're fairly new to Internet Marketing you're probably wondering "What is the Google Slap?" The term 'Google slap' refers to adjustments made by Google that ultimately changes the way Google 'rates' a website. Google is all about relevancy and is constantly changing the way it retrieves results in the search engine.

In order to avoid the 'Google Slap' you will have to improve the quality score of your website or landing page. The problem is that it's difficult to find out just what Google uses to judge quality. We know that it is likely NUMEROUS things that they look at, including Keywords, page rank of your backlinks, social bookmarks, link quality, etc.

(Be careful, Google penalizes for too many keywords as well)

The area where the 'Google slap' is the most damaging is in Google Adwords pay-per-click advertising. If your Google Ad campaign doesn't have the relevancy that Google thinks it should have they will 'slap' you with higher advertising costs on your keywords.

Why won't Google just tell us how they determine relevancy? I don't know. It seems that we could all have more relevant websites and ad campaigns if Google would just share what they believe to be the most important factors.

Maybe they won't tell us because they make more money by not telling us....I just don't know.

Some people, through trial and error are able to figure out what works and what doesn't. There are many ebooks written about the subject but the best ones will offer a lifetime update of the ebook as more Google information is revealed.

That way you're always in the know about what Google uses to judge relevancy. I can say that Content is King and if you focus on providing good relevant content with your keywords that you will be least affected by any changes Google makes.

To check out the best resource for overcoming the Google Slap Visit http://www.ur-profits.info/

Source: www.isnare.com