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PPC Advertising on the Internet

Pay per click advertising is being used by millions of businesses, either from affiliate networks or on major search engines. But why do so many people use this to attract targeted clientele? Simple really; because it works; often if you are selling a large item you maybe presently surprised how many high-qualified leads come in from this PPC or Pay Per Click Advertising strategy. Lets look at some real numbers shall we?

Let us say you are selling franchises and your franchise costs are $20,000 and you figure that currently you are spending an average of $5,000 per month in advertising per actual sale? A lot of money, yet consider you are bidding $1.00 per lead coming from a PPC add. So you have 1000 PPC adds for each sale your company makes from all these leads. Wow, that is only 20% of the $5,000 cost right? Of course you do have sales department time to go through all those PPC click ads, but you have to qualify all the prospects from the other ads too anyway.

Suffice it to say that PPC advertising in this scenario makes perfect sense or dollars in this case. PPC Advertising on the Internet is a tricky thing, but if you are smart on how you play the game you may be pleasantly surprised as to how well it pulls for you. Consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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