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Affiliate PPC Conversion Tracking Strategies

Affiliate conversion tracking is very important for your business. It will save you a lot of money when you can estimate the selling power of your keywords and phrases. You will be able to make a decision on how much to bid on the basis of click to sales conversion. Usually it is a little tricky to track sales conversions accurately if you are an affiliate. This is because sales will be made at your sponsor's website and be difficult for the affiliate to assess.

Strategies for affiliate conversion tracking

  1. Using a landing page: Use a landing page to log click through from your PPC ad and estimate sales conversions. You can set up multiple pages, one for each main keyword that you have. This will tell you exactly how much click through you are receiving and whether your visitors are clicking through to your sponsor's page. You can tell this by checking the link for your sponsor's page. You will then be able to assess sales for each keyword.

  2. Using TID at Clickbank: Clickbank has a useful tracking system that will show you sales conversions. It is called TID or tracking ID number. TID numbers are assigned to each keyword and placed at the end of your HOP ID URL. In this way you will be able to track sales conversions through Clickbank. This will show you which of these keywords are producing maximum profit.

  3. Keeping proper records for affiliate conversion tracking: It is critical to your PPC campaigns to keep detailed records of the sales conversion from different keywords. This can be done easily with Excel spreadsheets. If you do not keep accurate records your tracking will be wasted.

  4. Test and tweak your landing pages to increase sales conversions: An important part of tracking is taking action based on your results. The more you tweak your landing pages the better will be your sales conversions. Keep on testing and tracking each keyword by means of your landing pages. By this means you will reach an optimum sales conversion rate.

  5. With these 4 strategies you will be able to track and test your keywords. In this way you will save a lot of money on your PPC advertising. When you assess the performance of each keyword you will be able to understand the exact amount of sales it is producing. By this means you can increase sales and profits.

    Ran Aroussi is the founder of HLOLA, a Conversion Tracking Solution for PPC Affiliates that tracks conversions on PPC campaigns and reveals valuable information that's guaranteed to dramatically improve your campaigns and put more money in your pocket.

    Source: www.articlesphere.com