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Why You Shouldnt Use PPCs As Your Sites Main Traffic Source

PPC's are very popular. Once you bid and pay, you start getting traffic to your site. It is a solid strategy as far as traffic generation on demand is concerned. So why do I advice against its use?


A few reasons...


1) Unless you are a well-funded company, you'll not be able to pay enough to get massive traffic to your site. That's the problem with PPC's. And even if you are well-funded, you cut into your profit margins drastically.


2) The moment you stop paying, you stop getting traffic. You are surely better off with traffic strategies that keep sending your visitors without additional work from you.


3) Your conversion rates can never be as high as those from editorial results and article marketing campaigns. The simple reason for this is that people always see those listings as advertisements (which they are by the way). And you well know that means that they are there only because they paid not necessarily because they are that good. Editorial results, on the other hand, suggest that there is real value since that is the normal way to get such positions.


4) Per dollar spent, you get worse results when compared to other techniques like article marketing. Let me give an example...


If you spend $1000 on bidding an average of $0.20 per click, you'll get 5,000 visitors and nothing more. However, if you spend the same amount to get 200 articles written for you, you can get up to 500,000 page views monthly if you post them intelligently on 50 good article directories.


Unless you are a well-funded business and really take time to study how to make the most from PPC's, there are more cost effective alternatives.


And, even if you have a huge budget, PPC's should not be your main traffic generation technique because there are better strategies.


If you'll like to learn how to build massive traffic and more, join this group I am currently showing how anyone can get 100,000 high quality visitors monthly within a year.


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Chimezirim Odimba writes to help hardworking folks succeed online.


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